# Badgerlytics > AI-powered analytics and A/B testing for ecommerce and SaaS. Badgerlytics consolidates analytics, experimentation, and AI insights into one platform so teams can grow revenue without juggling five different tools. Badgerlytics is a SaaS platform that helps ecommerce and SaaS teams track, understand, and improve their websites. Core capabilities include traffic and engagement reporting, revenue and subscription-lifecycle reports, A/B testing with feature flags, custom events, funnels, audiences, and AI-powered insights (daily insights, a chat analyst, and a UX analyst). Site URL: https://badgerlytics.com App URL: https://app.badgerlytics.com Status: https://status.badgerlytics.com Support: support@badgerlytics.com ## Product - [Home](https://badgerlytics.com/): Overview of analytics, A/B testing, and AI insights for ecommerce and SaaS teams. - [Features](https://badgerlytics.com/#features): What Badgerlytics actually does — comprehensive reporting, daily AI insights, AI chat analyst, AI UX analyst, custom events, and personalization. - [Pricing](https://badgerlytics.com/#pricing): Subscription tiers with included monthly event allowances, AI features, and data-retention windows. All plans start with a 7-day free trial. No credit card required. ## Documentation - [Docs](https://badgerlytics.com/docs): Full documentation with installation guides for static sites, React, Next.js, Remix, Astro, and Nuxt. - [Docs — Script Installation](https://badgerlytics.com/docs#script-installation): Per-framework install snippets and SDK usage. - [Docs — Feature Flags](https://badgerlytics.com/docs#feature-flags): A/B testing and feature flag concepts, types, and per-framework code. - [Docs — Custom Events](https://badgerlytics.com/docs#custom-events): How to register and fire custom events. - [Docs — Funnels](https://badgerlytics.com/docs#funnels): Funnel setup and tracking patterns. - [Docs — Audiences](https://badgerlytics.com/docs#audiences): Trait-based segmentation for reports, flags, and personalization. - [Docs — Analytics Reporting](https://badgerlytics.com/docs#analytics-reporting): Traffic, engagement, revenue, SaaS, and A/B testing reports. - [Docs — SaaS Reporting Setup](https://badgerlytics.com/docs#saas-setup): SaaS funnels, product views, cart updates, conversion, and the subscription lifecycle webhook with Node.js, PHP, Go, and Python examples. - [Docs — Ecommerce Reporting Setup](https://badgerlytics.com/docs#ecomm-setup): Ecommerce funnels, product views, cart updates, conversion, and abandoned cart handling. - [Docs — AI Session Replay](https://badgerlytics.com/docs#ai-session-replay): Watch engaged visitor sessions, filter by test or conversion, and run AI analysis on friction and opportunities. - [Docs — AI UX Analyst (Beta)](https://badgerlytics.com/docs#ux-analyst-beta): AI-driven UX review of your site with concrete recommendations. ## Company - [FAQ](https://badgerlytics.com/faq): Answers to common questions about pricing, privacy, installation, A/B testing, and AI features. - [Privacy Policy](https://badgerlytics.com/privacy-policy): What we collect, how we use it, and the controls customers have. Anonymous-only analytics, no data selling. - [Terms of Service](https://badgerlytics.com/terms-of-service): What we provide, billing, acceptable use, and legal terms. - [Security & Data Ethics](https://badgerlytics.com/security): No-training guarantee, anonymous-only tracking, MFA available, TLS 1.3 + AES-256, no data selling. ## Key facts - Anonymous analytics only — PII in events is prohibited. - We do not sell, rent, or trade your data — ever. - Customer data is never used to train AI models. - MFA available on every account. - We continue ingesting events during dashboard maintenance — your data is durable. - Events are typically visible in reports within 1–2 minutes of firing. - Property data (feature flags, audiences, plans) is published to a CDN; updates propagate within seconds. - 7-day free trial on every plan, no credit card required. No refunds, cancel anytime.