Privacy Policy

We collect information in three primary ways:

• Account information. When you sign up for Badgerlytics, we collect your name, email address, and (if you become a paying customer) billing information processed by our payment partner.
• Analytics data. Our tracking script collects anonymous interaction events from visitors to your websites — page views, product views, cart updates, custom events, and similar. These events are associated with an anonymous visitor identifier, not a person.
• Operational telemetry. We log application errors, latency, and usage of the Badgerlytics dashboard so we can keep the platform reliable.

Your data is used to:

• Provide, maintain, and improve the Badgerlytics platform.
• Process subscription payments and overage charges.
• Authenticate your sessions and prevent unauthorized access.
• Send service notifications (incidents, billing receipts, plan limit alerts).
• Power the reports, AI insights, and AI chat features inside your own dashboard.

We do not sell, rent, or trade your data — analytics data, account data, or otherwise — to third parties. We never have and never will. This is a core promise, not a marketing bullet.

Badgerlytics is designed for anonymous analytics. Passing personally identifiable information (PII) — names, email addresses, phone numbers, government IDs — into our tracking script or events is prohibited under our terms of service. We actively scan for and reject events that look like they contain PII.

If you need to segment users (e.g. by plan, tenure, or behavior), use audience traits — opaque, non-identifying flags like plan: pro or signed_in: true.

• Analytics datais retained according to your plan's data-retention window (30 days, 13 months, or 25 months depending on tier). Rolled-up summaries used for long-range trend charts are kept longer; individual event-level data ages out on schedule.
• You control deletion. You can request immediate, irreversible deletion of a property's analytics data at any time from the dashboard.
• Account data (billing history, invoices) is retained for seven years for tax and compliance reasons.
• On account cancellation, we retain your configuration for 30 days so you can come back, then permanently delete it.

The Badgerlytics dashboard uses cookies for:

• Authentication — to keep you logged in.
• Security — to protect against session hijacking and CSRF.
• Performance and diagnostics — through anonymized usage of the dashboard itself.

The Badgerlytics tracking script (the one your visitors hit on your site) uses a first-party visitor identifier cookie. It contains an opaque random ID — no personal information.

We work with a small set of carefully chosen sub-processors to run the platform: a payment processor (Stripe), AI model providers for the AI features (with enterprise no-training contracts), and standard cloud infrastructure providers. We share only the minimum data needed for each service to do its job.

We use industry-standard security measures — TLS 1.3 in transit, AES-256 at rest, hardened authentication, optional MFA, and regular vulnerability testing. See our Security & Data Ethics page for details.

Badgerlytics is not intended for use by people under 13, and we don't knowingly collect their information. If you believe a child has provided information through a Badgerlytics customer, please contact us and we'll work with the customer to remove it.

We may update this policy from time to time. When we make meaningful changes we'll update the effective date at the top and (for material changes) notify account owners by email.

Questions about this policy or how your data is handled? Contact us and we'll respond within one business day.